our part
the brand
pioneering future lifestyles within a state of the art residential development north of auckland, new zealand
objective
building a community through land sales in new zealand’s largest residential property development
media
naming and brand development / print / web / dm / press / billboard / radio / events
results
sold out stages continue to reflect the high demand for quality land, with a frenzy of house and land sales due to a precursory approach towards messaging across all media. this approach has led to millwater becoming the most desirable new development in auckland, with residents boasting a strong sense of community.